Amazon Fire TV Blazes Past 200 Million Sales Milestone, Sets Sights on Global Smart TV Domination

Amazon's Fire TV is a popular brand of streaming media players and smart TVs that has taken the world by storm. The company has recently announced that it has sold over 200 million Fire TV devices globally, making it one of the most successful streaming platforms in the world. This is a significant milestone for the company, which has been working hard to expand its reach and bring its products to more countries around the world.

Amazon Fire TV

The Fire TV family includes a wide range of devices, from the compact Fire TV Stick to the more powerful Fire TV Cube, all of which offer access to a vast selection of streaming content. In addition to these streaming media players, Amazon has its smart TV lineup, which includes a range of TVs that are built with Fire TV technology integrated directly into them.


  1. Amazon has introduced three additional sizes to its Fire TV Omni QLED Series, making it possible to enjoy the Fire TV Ambient Experience in any household, regardless of space limitations. 
  2. For a starting price of only $199.99, the brand-new Fire TV 2-Series provides users with access to the complete Fire TV experience as well as the capabilities of Alexa.
  3. For the first time, Amazon-built TVs are being introduced in the United Kingdom, Germany, and Mexico.
  4. Globally, the Fire TV family of streaming media players and smart TVs has exceeded 200 million units sold.

New Models

Amazon has revealed its latest efforts to expand its Amazon-built TV range, which includes adding three new sizes to the Fire TV Omni QLED Series lineup featuring the Fire TV Ambient Experience. The company is also introducing the budget-friendly Fire TV 2-Series, starting at just $199.99. Amazon is also extending its Amazon-built TV availability to more countries and introducing the Omni QLED Series, Fire TV 4-Series, and new Fire TV 2-Series to Germany, Mexico, and the United Kingdom for the very first time.

Amazon Fire TV Omni QLED Series

Amazon will introduce three new sizes to the popular Fire TV Omni QLED Series that includes the Fire TV Ambient Experience. These new sizes are 43", 50", and 55". The Omni QLED boasts a breathtaking 4K Quantum Dot Technology (QLED) display, with full-array local dimming of up to 96 zones, as well as support for both Dolby Vision IQ and HDR10+ Adaptive, providing an immersive cinematic experience. The lineup comes equipped with far-field technology, enabling users to utilize Alexa hands-free from anywhere in the room, to locate apps, discover shows, manage playback, and control the Ambient Experience. The Fire TV Omni QLED Series will be available for purchase starting at a price of $449.99.

Amazon's all-new Fire TV 2-Series is now available and it comes in 32" and 40" sizes, making it ideal for any room or space. The lineup offers impressive performance and the convenience of Alexa, all at an affordable price point. With access to over one million movies and TV episodes from popular apps like Prime Video, Netflix, Apple TV, Paramount+, and more, the Fire TV 2-Series delivers an outstanding entertainment experience. 

Amazon Fire TV Series 32

The Fire TV 2-Series 32" offers HD resolution, while the 40" model offers enhanced clarity and detail with FHD. The Fire TV 2-Series lineup also supports HDR 10, HLG, and Dolby Digital Audio. The Alexa Voice Remote included with the lineup makes it easy to find, launch, and control content, as well as check the weather, sports, and the status of your smart home devices.


Amazon is now accepting pre-orders for the QLED Series in 43", 50", and 55" sizes, with prices starting at $449.99. These devices will be available for purchase on Amazon and from May 11th. The all-new Fire TV 2-Series is already available for purchase on Amazon at just $199.99.


The success of the Fire TV can be attributed to a few key factors. First, Amazon has always been focused on making its products as user-friendly as possible, and the Fire TV is no exception. The platform is easy to navigate, and it offers a wealth of content, from popular streaming services like Netflix and Hulu to live TV and sports. 

Amazon Fire TV  Series Smart TV, stream live TV

The success of the Fire TV platform is a testament to Amazon's commitment to delivering high-quality products that meet the needs of customers around the world. With over 200 million devices sold globally, it's clear that the Fire TV is here to stay, and we can expect to see even more innovation and expansion from Amazon in the coming years. You can read the official press release from Amazon here.

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